Contact: Laurie McConnell
Idaho Tourism

Idaho Tourism Launches 2021 Official Idaho Travel Guide with Virtual Scavenger Hunt

BOISE, Idaho (January 11, 2021) — If there’s one thing a lot of people are looking forward to in 2021, it’s the opportunity to travel again. When the time is right, the Gem State is ready to welcome visitors for an Idaho adventure. To help travelers with their planning, Idaho Tourism is thrilled to announce the launch of the 2021 Official Idaho Travel Guide.

This year’s guide offers over 80 pages of travel inspiration with articles and photos from local, regional and national contributors as well as helpful itineraries, maps and more. New this year is the addition of five bonus features accessible by QR code, focusing on Idaho’s Challenged Athletes Foundation, the Long family of Cascade Raft & Kayak, the Idaho Shakespeare Festival, a life-long dream backcountry skiing the Selkirk Traverse, and a guide to the waterfalls of Northern Idaho.

“The interactive QR codes and digital exclusives add a bit of fun for the reader,” said Idaho Tourism Manager Diane Norton. “The travel guide is packed with inspirational and informative Idaho gems to help travelers explore, plan and create their next Idaho adventure when the time is right to travel.”

To celebrate the launch of the travel guide, Idaho Tourism is hosting a virtual scavenger hunt Tuesday, Jan. 12 through Thursday, Jan. 14. Participants can compete online daily for a chance to receive an Idaho Adventure Pack which includes outdoor adventure products from Idaho-based companies.

To join the scavenger hunt, look for clues posted on the Visit Idaho Facebook and Instagram accounts at 8:15 a.m. and 1:15 p.m. MST each day. Participants will then race to find answers on the Visit Idaho website and the digital version of the travel guide. Participants will know they have found the correct answer for each clue by locating the special icon. Once the answer is found, participants will submit their find and be entered to receive that day’s Idaho Adventure Pack. Two recipients will be randomly selected each day.

The 2021 Official Idaho Travel Guide is available for order at no cost, and for digital download through

For more information and rules on the virtual scavenger hunt, visit the blog at


About Idaho Tourism:
Idaho Tourism (Visit Idaho) serves to inspire travelers to visit and experience Idaho’s diverse, unique beauty, western culture and history and outdoor adventure opportunities through engaging, helpful tips, information and resources. Tourism is Idaho’s third-largest Industry, and Idaho Tourism is committed to growing Idaho’s economy through targeted, impactful promotions. Go to to plan your vacation.

Posted in Communities, Travel