NEWS RELEASE:  For Immediate Release 

Contact: Laurie McConnell
Idaho Tourism

Idaho Travel Council Announces Annual Grant Awards
Over $7.3 Million Awarded for Tourism Promotion

BOISE, Idaho (July 29, 2021) During its meeting held in Lewiston this week, the Idaho Travel Council (ITC) granted $7,362,059 in tourism marketing funding to non-profit organizations through the Idaho Regional Travel and Convention Grant Program.

Eligible award recipients include non-profit local and regional tourism development organizations such as chambers of commerce, convention and visitors bureaus and regional travel organizations. Grant recipients use their awarded grant dollars to promote cities, towns, and regions of the state as travel destinations. Program elements are varied, but often include print and digital advertising, videography, brochures, attendance at travel shows, public relations, industry research, and the creation of websites.

“Our wonderful Idaho travel and tourism industry has been a major contributor to Idaho’s economy. And it is amazing that we had a record year during a worldwide pandemic. We appreciate all the hard work by our many stakeholders and team members to overcome extraordinary challenges,” said Idaho Commerce Director Tom Kealey. “Excelling at tourism, our state’s third largest industry, has a large, positive impact on communities and businesses across Idaho. Our Commerce Department and the Idaho Travel Council are focused on marketing tourism and our grant program expands awareness and influences travel to our state’s incredible destinations.”

This year’s grant award recipients are:

Idaho Travel Council Grant Awards 2021  
Applicant Amount Awarded
North Idaho Tourism Alliance (NITA) $               140,000.00
Coeur d’Alene Convention & Visitors Bureau (CVB) $            1,000,000.00
Post Falls Chamber of Commerce $                 90,000.00
Greater Sandpoint Chamber of Commerce $               234,000.00
Visit Lewis Clark Valley $               143,000.00
North Central Idaho Travel Assoc (NCITA) $                 70,000.00
Moscow Chamber of Commerce $                 121,676.32
Boise Metro Chamber of Commerce DBA Boise CVB $            1,220,492.00
Cascade Chamber of Commerce $                  71,334.00
Nampa Chamber of Commerce $               140,080.00
McCall Area Chamber of Commerce & Visitors Bureau $               366,502.84
Southwest Idaho Travel Assoc (SWITA) $               558,345.00
Southern Idaho Tourism $                451,731.85
Southeast Idaho High Country Tourism $                173,522.00
Greater Pocatello Convention & Visitors Bureau $               259,478.00
Bear Lake Valley Convention and Visitor Bureau $                 49,000.00
Yellowstone Teton Territory (YTT) $                630,127.61
Greater Idaho Falls Chamber of Commerce $               447,900.00
Teton Regional Economic Coalition Inc (TREC) $                 191,106.24
Hailey Chamber of Commerce Inc $                131,645.84
Lemhi County Economic Development Assoc (LCEDA) $                  27,117.99
Stanley-Sawtooth Chamber of Commerce $               103,000.00
Challis Chamber of Commerce $                  12,894.00
Sun Valley Marketing Alliance Inc $               380,000.00
Idaho Ski Areas Assoc (ISAA) $                 88,000.00
Idaho Outfitters & Guides Assoc (IOGA) $                122,586.00
Idaho Lodging & Restaurant Assoc (ILRA) $                  48,975.00
Idaho RV Campgrounds Assoc (IRVCA) $                  89,545.00
TOTAL 2021 ITC GRANT AWARDS $            7,362,059.69

Tourism is a $3.7 billion industry in Idaho. Idaho Commerce – Tourism Development activities are funded by a 2% tax paid by travelers, and collected by the state’s hotel, motel, vacation rental and private campground owners. 45% of the funds collected are used for statewide programs targeted to international and domestic travelers, tour operators, travel agents, travel journalists and content creators. Another 45% is distributed back to communities through the grant program. The remaining 10% is used for administration of the Tourism Development division.

Total lodging tax collections for Fiscal Year 2021 reached $14.8 million, reflecting an increase of 8.5 percent over pre-pandemic FY2019 which saw the highest collection numbers in the history of the program. FY2021 collections increased 12.9 percent over FY2020.

For more information on the ITC Grant program, click here.
For a history of the grant awards, click here.
For a complete list of Idaho Travel Council members, click here.

Idaho Tourism
Idaho Tourism serves to inspire travelers to visit and experience Idaho’s diverse, unique beauty, western culture and history, and outdoor adventure opportunities through engaging, helpful tips, information, and resources. Tourism is Idaho’s third largest industry and Idaho Tourism is committed to growing Idaho’s economy through targeted, impactful promotions. Go to to plan your Idaho vacation.

Posted in Communities, Travel