NEWS RELEASE: For Immediate Release
Contact: Laurie McConnell
Idaho Commerce – Tourism Development
Idaho Commerce Opens 2021 Supplemental Application for the Idaho Regional Travel & Convention Grant Program
BOISE, Idaho (August 17, 2021)—The Idaho Department of Commerce-Tourism Development is now accepting supplemental applications for the Idaho Regional Travel and Convention Grant Program for the 2021 grant cycle. This application is only for supplemental funding for existing grantees. Applications must be submitted via the Department’s online portal by 4:30 p.m. (Mountain Time) August 31, 2021.
Created in 1981, the Idaho Regional Travel and Convention Grant Program is funded through the collection of a 2% tax on the sales of hotel, motel, private campground and vacation rental accommodations.
The Idaho Travel Council (ITC) oversees the grant program which distributes funds to non-profit, incorporated organizations which have a viable travel or convention program in place.
The ITC has the goal of promoting the State of Idaho and the designated travel regions within the state through:
- Meaningful programs to promote scenic attractions and tourism assets of the state;
- Return on investment through reporting that validates the best use of marketing dollars to achieve overnight stays;
- Use of cooperative marketing opportunities to leverage budget and market penetration;
- Collaboration and consolidation of marketing projects with partners to align strategies and leverage consistent messaging; and
- Media opportunities that have an ability to target a broader market base or specific niche audiences.
For more information about the Idaho Regional Travel and Convention Grant, including a detailed application schedule and an application preview visit: https://commerce.idaho.gov/tourism-resources/itc-grant-program
For any questions or access to the grant portal, please send a request to firstname.lastname@example.org.