Tourism partners around the state joined together to celebrate one of the most recognizable, unique and iconic landmarks in Southern Idaho.

Established by President Coolidge in May of 1924, Craters of the Moon National Monument and Preserve, located in Arco, celebrated its 100th anniversary this year.

With celebrations kicking off in May 2024, industry partners and Idaho Regional Travel and Convention (ITC) Grantees including Wood River Valley Chamber, Yellowstone Teton Territory, Lemhi County Economic Development Association and Visit Idaho joined together to spread the word about this important milestone.

Photo Courtesy: Visit Idaho

With a $250,000 budget and additional funds provided by partners, the Craters of the Moon Centennial Celebration campaign focused primarily in-state using both traditional and digital media, raising awareness of the centennial and encouraging visitation during the five-month celebration.

As of writing this report, results from the campaign are still being analyzed, however, park officials noted an uptick in visitation to the park throughout the celebration.

“Idaho Tourism has been a fantastic partner in promoting the Craters of the Moon National Monument Centennial and has been vital to its success,” Wade Vagias, Superintendent of Craters of the Moon National Monument and Preserve said. “Idaho Tourism provided resources and support for advertising and an earned media campaign to increase public awareness of the centennial and visitation to the park. We simply could not have done that without their assistance. This partnership is a great example of state and federal agencies working together to ensure that preserving Idaho’s special places brings benefits to the state’s economy.”

Learn more about Idaho’s tourism resources here.

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