Idaho Travel Council Meets May 2-3, ICORT May 3-5

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NEWS RELEASE: For Immediate Release
Contact: Laurie McConnell
Idaho Tourism

Idaho Conference on Recreation and Tourism Convenes May 3-5, During National Travel and Tourism Week

Boise, Idaho – April 25, 2016 –The Idaho Conference on Recreation and Tourism (ICORT) will be held at the Best Western Plus University Inn in Moscow May 3-5, during National Travel and Tourism Week. Organizers expect more than 100 Idaho lodging property owners and managers, outfitters and guides, tourism industry professionals and recreation providers to attend the conference to share ideas and learn about new opportunities to market themselves. Anyone interested in Idaho’s tourism industry is invited to attend. See the conference agenda, speakers and registration fees online.

“The ICORT planning team is very excited about this year’s conference program,” said Diane Norton, tourism manager for Idaho Tourism. “There will be a lot of research presented during the keynotes, something our tourism businesses have requested for future planning, and plenty of sessions to hear about opportunities and ideas.”

On Tuesday afternoon, ICORT attendees may choose to participate in a brewery tour, bed & breakfast trolley tour, a bike excursion, or a visit to the Appaloosa Museum. Presentation of the Governor’s Lifetime Achievement in Recreation and Tourism award and the Idaho Bed & Breakfast Association’s Bonzey Award for the Inn-Spirational Innkeeper of the Year will highlight the evening’s all-Idaho reception which will feature Idaho sourced proteins, vegetables, fruits, grains, beer, wine, and spirits.

On Wednesday, general sessions will focus on results from recent studies, including the economic impact of travel in Idaho, a picture of the Idaho visitor, and a recent Idaho perception survey. Breakout sessions will address Idaho State Parks Granting Opportunities, Idaho Wines and How to Use Them, How to Leverage Idaho Tourism Assets and Opportunities, Staying on top in the Digital World, and the Main Street Program focusing on downtown beautification an revitalization.

On Thursday morning, the ICORT Learning Lab topic is Social Media Law, presented by Lisa McGrath. Attendees will learn the dos and don’ts of social media marketing – from proper promotional hashtags to sponsored content distribution – to keep organizations in line with federal guidelines.

Additionally, the Idaho Travel Council will meet in Moscow on Monday, May 2, from 1:00 p.m. to 5:00 p.m. and Tuesday, May 3 from 8:45 a.m. to 12:00 p.m. at the Best Western Plus University Inn. The Council agenda includes budget, grant and program updates and a review of the grant presentation process on Monday with grant presentations taking place both days. The public is welcome to attend.

Click here for the Idaho Travel Council meeting agenda and grant presentation schedule.

Find ICORT information, the conference agenda and registration information here.


Idaho Tourism
Idaho is home to thousands of miles of biking trails, mountains to climb, lakes to fish, 18 ski resorts and more whitewater than any other state in the lower 48. So take a break from it all and come out to play. Visit for more information and vacation ideas.

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