NEWS RELEASE:  For Immediate Release
Contact: Megan Hill
Idaho Commerce
Idaho Commerce to Attend ISPO-Munich Sports Business Trade Fair Along with Seven Idaho Companies
BOISE, Idaho—Thursday, January 25, 2018—Idaho Commerce will be joined by seven Idaho outdoor recreation technology companies in Munich, Germany for the ISPO Sports Business Trade Fair January 28-31, 2018. Six of the companies will join Idaho Commerce in the Idaho Pavilion and one will be exhibiting in their own individual booth.

For over 45 years, ISPO has provided a comprehensive overview of the entire range of sporting goods, action sports, and outdoor fashions, as well as the latest trends in these segments. In 2017, the show had 87,000 industry professionals from 120 countries attend ISPO-Munich. It is estimated that the outdoor recreation fair will generate $450,000 of revenue for Idaho companies over a one year period.

“Idaho has had great success attending ISPO-Munich in the past and it really is the perfect fit to highlight our state’s diverse rec-tech sector that continues to be a critical part of our economy,” said Bobbi-Jo Meuleman, Idaho Commerce director.

The companies attending ISPO-Munich include:

22 Designs: The Performance Leader in Telemark Bindings. 22 Designs, based in Driggs, ID, was created by Chris Valiante and Collins Pringle. 22 Desings introduced the acclaimed free-pivot Axl binding in 2009, and in 2012, the Vice. The newest binding, the Outlaw, is the world’s first step-in NTN binding, and also the first with a true free pivot. The Outlaw, an NTN binding is built with sweet flex, copious spring travel, rugged steel construction, blazing up and downhill performance. Plus step-in for a quick getaway. An underfoot spring steel plate allows a lively flex without sacrificing lateral rigidity. A single long spring provides smooth travel, and an easy preload adjustment makes it easy to find the sweet spot. With the energy of doing what they love, 22 Designs is a prominent innovator of the Telemark industry.

Club Ride: Since the dawn of spandex, cyclists have been searching for alternatives that answer the demands of the dirt without down-ward stares of on-lookers. In 2008 Club Ride changed the game. No longer do you need to sacrifice performance for comfort and you can be just as comfortable at dinner as you are on your bike. Club Ride Apparel is for the Ride and Everything After.

Gorilla Gold: The world’s #1 tackifying towel used in nearly every sport that requires a good grip. Especially effective in wet conditions when grip is compromised, Gorilla Gold creates a moisture resistant coating that, combined with tackifying qualities, prevents slipping and promotes better control with less effort. It is effective in sports that require good grips, such as American football, baseball, golf, tennis, hockey, and weightlifting.

Krieg Climbing: An Idaho based manufacture that has been passionately sewing chalk bags and cycling bags for nearly 20 years. Their focus is on the individual climber and cyclist that needs an in-destructible bag with amazing personality and function. They sew each bag to the highest standards, with the best materials and manufacturing practices available. With hundreds of available colors and prints they make a bag for just about every personality on earth. Krieg says, “If you can dream it… we will make it.”

Lucky Bums: Beginning in the winter sport and outdoor industries over 11+ years ago, the team at Lucky Bums was inspired to bring the diversity of technical fabrics and features found in the ski apparel industry to the hunt industry. They found the “for skiers by skiers” dedication, that is prolific in the ski market, was lacking in the hunting and fishing market. After testing various products for the past 5 years, KODA was created to keep people warm on the cold mornings, cool as the day heats up and, amazingly, keeping the kids outfitted for multiple seasons, day after day, and hunt after hunt. Through a rigorous R&D process KODA now produces industry-leading hunting apparel systems. Kids apparel features GrowTech™, a small-to-tall feature that allows sleeves and pant legs to extend up to 4” when the stitch is released. Lucky Bums does this because they love it when the story begins, “The only day it didn’t rain, it snowed…”

Sego Ski Co: is pioneering ski manufacturing in their Teton Valley, Idaho facility. By having all design and production under one roof, the crew of Teton skiers can take a ski from concept to snow in three days. Sego offers sixteen total shapes to choose from, with two ultralight backcountry models and five models specifically designed for our collaborative “Unicorn Picnic” women’s line with Lynsey Dyer. All of these models are built with full-length Poplar cores, which are shaped and profiled in house, 2.2mm DuraSurf 4001 base, ¾ or full wrap oversized edges, UHMW ultra-high density plastic sidewalls, and textured polyamide top-sheets to reduce snow buildup. These high quality ingredients result in a planted, but powerful feel on snow. Our touring specific models utilize a remarkably light but strong composite “ISO Core” and carbon fiber layered with fiberglass for weight savings and strength. Sego is disruptively changing skiing by innovating new and relevant designs in each segment of their line, from carving to touring, while offering the highest quality small brand skis available in the industry.

Telic: Telic footwear is engineered for devoted athletes seeking to recover after training & competition. Doctor recommended with orthotic-grade arch support, Telic was voted best comfort shoe by the NY Times. Their orthopedic sandal line also serves as lightweight house and leisure shoes for healthy lifestyle consumers. Sold in over 2,000 stores in the USA and in 35 different countries. Telic uses a revolutionary new material called Novalon™; a body-heat activated, waterproof, feather-light material that is durable, elastic, and pillow-soft. Contoured to cradle and support the arches of your feet, Telic is recommended by doctors and podiatrists worldwide. The textured footbed has a gentle massaging effect and helps wick away moisture, while allowing a cooling air flow under the foot. The Idaho Pavilion will be located at A2-435. And Sego Ski Co. will be located at B5-106A.

About Idaho

What better place to run your recreational business than a state where you can field-test your products right outside your back door? Recreation technology companies in Idaho have some of the most rigorous testing grounds for the products on earth. From the backcountry to whitewater, single track to powder — outdoor innovation is born in Idaho.

In Idaho, you’ll find a business environment that lets you operate at a fraction of the cost of other states. Idaho is home to 200+ companies testing their products, and our workforce is dedicated and highly skilled-plus, they’re using outdoor products every day, giving them a level of expertise you won’t find anywhere else.

So take some time to explore Idaho’s natural beauty and pro-business climate. Once you get here, you won’t want to leave.

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