News Release: For Immediate Release
Contact: Laurie McConnell
Idaho Tourism Launches New Website and Promotional Campaign to Attract Summer Travelers
Website features adventures and experiential travel ideas to encourage local and regional visitors to make the most of their summer vacation.
BOISE, Idaho – April 13, 2016 – Idaho Tourism has launched a new, updated version of its flagship website visitidaho.org. The improved site showcases 700 adventures and over 125 stories that feature Idaho experiences, tips for travelers and beautiful photography. The responsive design displays effectively on all electronic devices and includes a photo gallery, virtual 360 degree tours and a free publications page where people may order Idaho travel information such as the Idaho Travel guide and highway map.
After two successful years, Idaho Tourism is once again employing its “18 Summers” vacation campaign, a “docu-memory” series at http://www.visitidaho.org/18summers featuring real families sharing their stories and experiences from their most precious time together—the summer vacation. The campaign includes an integrated rollout of online and social media and for the first time, running TV spots on regional broadcast stations in surrounding markets.
“18 Summers has performed well for us, and we’re thrilled to be able to take it to television viewers,” says tourism manager Diane Norton. “The beautiful images and heartfelt message are perfectly suited for television. We’ll bring the beauty of Idaho into people’s living rooms.” An increase in lodging tax collections, which fund Idaho Tourism’s marketing efforts, have increased steadily over the last few years, allowing for new media options and partnerships.
Another integral part of Idaho’s marketing program is the Official Idaho Adventure Guide. The 2016 cover features the work of accomplished photography studio Huck, with a dramatic image of paddleboarders at the base of Shoshone Falls. The guide includes regional and local travel information, scenic photography, summer and winter activities, lodging options, regional tourism offices and more. The guide may be ordered online at visitidaho.org/free-publications or by calling 1-800-VISIT-ID. The guide is also available for download as an interactive flipbook.
Idaho is home to thousands of miles of biking trails, mountains to climb, lakes to fish, 18 ski areas and more whitewater than any other state in the lower 48. So take a break from it all and come out to play. Visit www.visitidaho.org for more information and vacation ideas.