ISPO Beijing is taking place December 28 – 30, 2021, and is the leading multi-segment sports exhibition in Asia. The exhibition is joining forces with Alpitec, the leading B2B winter sports trade show in Asia-Pacific Region.
Idaho Commerce is providing Idaho Recreation Technology businesses looking to expand sales and build international relationships the opportunity to participate by covering 100% of booth costs. The Idaho-China Trade Office will have a booth at the show and represent up to four companies. If a company has in-country representation, they may be able to join in person if they meet all current COVID-19 protocols/requirements. Participants not attending will be provided all the contacts made on their behalf after the event.
Either way, this is a great opportunity to connect with regional businesses that can increase growth in the market, discover or strengthen existing international relationships and develop a deeper understanding of the market represent their company. Participants will be able to connect with regional businesses that can increase their growth in the market, discover or strengthen existing international relationships and develop a deeper understanding of the market.
In 2019, these shows had a combined total of over 550 exhibitors from 745 brands with attendance by 30,000 trade visitors. With the Olympic Winter Games ahead in 2022, the events showcase key innovations from outdoor, action sports, health/fitness and snowsports.
China has a population of 1.4 billion, an increasing middle class and 900 million e-commerce shoppers, making this is a great time to tap into this growing sector! See here for details on the market and events.
This is a STEP-funded opportunity.
The application will be open August 2 – October 1 at 3 p.m. MDT. Space is limited. To learn more and how to apply, contact Tina Salisbury at Idaho Commerce.