Idaho Tourism builds our economy by promoting Idaho as a visitor destination on a national and international level. The team uses strategic marketing and public relations to create awareness of Idaho’s attractions and foster sustainable growth.
The division also supports local non-profit and regional tourism development organizations through a competitive marketing grant program. Workshops, training, co-op marketing opportunities and assistance with marketing and public relations efforts are available to all tourism suppliers in Idaho. Our $3 billion tourism industry plays a vital part in Idaho’s economy by providing over 26,000 direct jobs which generate almost $500 million in local, state, and federal tax revenues.
Contact Us
Idaho Department of Commerce700 West State Street
P.O. Box 83720
Boise, ID 83720-0093
(208) 334-2470
E-mail correspondence to info@tourism.idaho.gov will be routed to the proper person for you.
Tourism Staff
Matt Borud, Marketing and Innovation Administrator
Phone: (208) 287-0772
Email: matt.borud@commerce.idaho.gov
Diane Norton, Tourism Manager
Phone: (208) 287-0785
Email: diane.norton@tourism.idaho.gov
Staff Management, Marketing/ Planning, Idaho Conference on Recreation & Tourism (ICORT), Idaho Travel Council, Scenic Byways, Region 7 Rep
Laurie McConnell, Senior Tourism Communications Specialist
Phone: (208) 287-0781
Email: laurie.mcconnell@tourism.idaho.gov
Tourism Media Relations-Domestic, Industry Newsletter, Fire Reporting, Region 1 Rep
Nancy Richardson, Senior International Tourism Specialist
Phone: (208) 334-2470
Email: nancy.richardson@tourism.idaho.gov
International Tourism Marketing, Trade Shows, Media Relations, Publications, Brand USA collaboration, Region 3 & 6 Rep
Andrea Rayburn, Tourism Specialist
Phone: (208) 780-5140
Email: andrea.rayburn@tourism.idaho.gov
Content Development, Photo and Video Asset Development, Social Media Strategies, Consumer Monthly e-Newsletter, Region 5 Rep
Amy Rajkovich, Tourism Specialist
Phone: (208) 780-5153
Email: amy.rajkovich@commerce.idaho.gov
Tourism Brand Management, Culinary Tourism, Film Office, Idaho Conference on Recreation and Tourism, Travel Guide, Region 2 Rep
Sarah Flick, Tourism Specialist
Phone: (208) 780-5142
Email: sarah.flick@commerce.idaho.gov
National Motorcoach Travel, Trade Shows, Idaho Craft Beer Month, Idaho Roadsider, Assists with Content Development, Region 3 Rep
Tina Caviness, Tourism Associate Analyst
Phone: (208) 780-5142
Email: tina.caviness@tourism.idaho.gov
Social Media Management, Trip Advisor Travel Forum, Vendor Management, Tourism Database Management; Meltwater Management, Bulk Publications Requests, Region 4 Rep
Cindy Lee, Grants and Contracts Manager
Phone: (208) 780-5143
Email: cindy.lee@commerce.idaho.gov
Ewa Szewczyk, Grants and Contracts Specialist
Phone: (208) 287-0784
Email: ewa.szewczyk@commerce.idaho.gov