Idaho Tourism builds our economy by promoting Idaho as a visitor destination on a national and international level. The team uses strategic marketing and public relations to create awareness of Idaho’s attractions and foster sustainable growth.
The division also supports local non-profit and regional tourism development organizations through a competitive marketing grant program. Workshops, training, co-op marketing opportunities and assistance with marketing and public relations efforts are available to all tourism suppliers in Idaho. Our $3 billion tourism industry plays a vital part in Idaho’s economy by providing over 26,000 direct jobs which generate almost $500 million in local, state, and federal tax revenues.
Contact Us
Idaho Department of Commerce700 West State Street
P.O. Box 83720
Boise, ID 83720-0093
(208) 334-2470
E-mail correspondence to info@tourism.idaho.gov will be routed to the proper person for you.
Tourism Staff
Matt Borud, Marketing and Innovation Administrator
Phone: (208) 287-0772
Email: matt.borud@commerce.idaho.gov
Diane Norton, Tourism Manager
Phone: (208) 287-0785
Email: diane.norton@tourism.idaho.gov
Staff Management, Idaho Travel Council, Marketing and Planning, Idaho Conference on Recreation, Scenic Byways/Roadsider, Film Office Queries, Region 2 Rep
Laurie McConnell, Senior Tourism Specialist
Phone: (208) 287-0781
Email: laurie.mcconnell@tourism.idaho.gov
Tourism Media Relations-Domestic, Domestic Media Missions, Industry Newsletter, Industry Brand Management, Region 1 Rep
Nancy Richardson, Senior Tourism Specialist
Phone: (208) 334-2470
Email: nancy.richardson@tourism.idaho.gov
International Tourism Marketing, Trade Shows, Media Relations, Publications, Brand USA collaboration, Region 3 & 6 Rep
Andrea Rayburn, Tourism Specialist
Phone: (208) 780-5140
Email: andrea.rayburn@tourism.idaho.gov
Content Development, Photo and Video Asset Development, Influencer Marketing and Campaign Collaboration, Campaign and Brand Management, Travel Guide, Lodging Listings, Region 5 Rep
Amy Alpers, Tourism Specialist
Phone: (208) 780-5153
Email: amy.alpers@commerce.idaho.gov
Domestic Motorcoach, Trade Shows, Culinary and Special Events (i.e. Craft Beer Month, Sponsorships, etc.), Hospitality Training, Sales Collateral, Region 3 Rep
Tyler Schnur, Tourism Specialist
Phone: (208) 287-3154
Email: tyler.schnur@commerce.idaho.gov
Social Media Marketing Campaigns, Visual Assets, Production Guide, Consumer Newsletter, Region 7 Rep
Tina Caviness, Tourism Associate Analyst
Phone: (208) 780-5142
Email: tina.caviness@tourism.idaho.gov
Visit Idaho Travel Queries, Fulfillment Vendor Management, Bulk Publication Requests, Tourism Database Management, Kids/Roadsider Brochures, Statewide Event Calendar, ICORT Sponsorships, Film Office Queries, Itinerary Development, Region 4 Rep
Ewa Szewczyk, Grants and Contracts Manager
Phone: (208) 287-0784
Email: ewa.szewczyk@commerce.idaho.gov