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Tourism Division

The Tourism Division builds our economy by promoting Idaho as a visitor destination on a national and international level. The division uses strategic marketing and public relations to create awareness of Idaho’s attractions and foster sustainable growth. The division also supports local non-profit and regional tourism development organizations through a competitive marketing grant program. Workshops, training, co-op marketing opportunities and assistance with marketing and public relations efforts are available to all tourism suppliers in Idaho. Our $3 billion tourism industry plays a vital part in Idaho’s economy by providing over 26,000 direct jobs which generate almost $500 million in local, state, and federal tax revenues. 

Contact Us

Idaho Department of Commerce
700 West State Street
P.O. Box 83720
Boise, ID 83720-0093
(208) 334-2470

E-mail correspondence to info@tourism.idaho.gov will be routed to the proper person for you.

Tourism Staff

Karen Ballard, Administrator

Phone: (208) 334-2650 ext. 2154
Email: karen.ballard@tourism.idaho.gov

Laurie Zuckerman, Administrative Assistant

Phone: (208) 334-2650 ext. 2150
Email:  laurie.zuckerman@tourism.idaho.gov
Idaho Travel Council, Governor’s Conference on Recreation & Tourism

Peg Owens, Film and Tourism Specialist

Phone: (208) 334-2650 ext. 2151
Email:  peg.owens@tourism.idaho.gov
Film Office Management, Advertising, Publications & Web Design Management, Photographer & Photo Library Management, Tourism Film/Video Productions, Database Oversight

ReNea Nelson, Grant Program Specialist

Phone: (208) 334-2650 ext. 2161
Email:  renea.nelson@tourism.idaho.gov
ITC Grant Program, Voluntourism

Laurie McConnell, Tourism Specialist

Phone: (208) 334-2470 ext. 2144
Email:  laurie.mcconnell@tourism.idaho.gov
Tourism Media Relations; Consumer & Industry E-Newsletters, Fire Reporting/Mitigation

Nancy Richardson, Tourism Specialist

Phone: (208) 334-2650 ext. 2156
Email:  nancy.richardson@tourism.idaho.gov
International Tourism Marketing, Trade Shows, Media Relations, Publications, Meeting Planning Development/Website, Niche Market of Heritage Tourism

Mitch Knothe, Tourism Specialist

Phone: (208) 334-2650 ext. 2155
Email:  mitch.knothe@tourism.idaho.gov
Sports Marketing, Motor Coach Marketing, and Niche Markets of Winter Recreation, Whitewater Trail & Wild Rivers, Golf Trail

Tina Caviness, Tourism Associate Analyst

Phone: (208) 334-2650 ext. 2157
Email:  tina.caviness@tourism.idaho.gov 
Social Media; Fulfillment Management; Events, Attractions, and Vacation Packages Data Bases; Bulk Publications Requests, Grant Program Ad Approval

Diane Norton, Tourism Specialist

Phone: (208) 334-2650 ext. 2149
Email:  diane.norton@tourism.idaho.gov
Online Consumer Direct Marketing, Division Website Maintenance, Niche Markets of Culinary, Scenic Byways, Lewis & Clark, Film Office

Cathy Bourner, Tourism Analyst

Phone: (208) 334-2650 ext. 2153
Email:  cathy.bourner@tourism.idaho.gov
Lodging Database, Research, Grant Website Maintenance, Oregon Trail


For a directory of Department of Commerce employees, visit the Idaho State Government online telephone and email directory