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2011 ITC Grant Summit



Idaho Travel Council Grant Summit
February 1 -2, 2011
Owyhee Plaza, Regency Room
1109 Main Street, Boise Idaho
(208) 343-4611

Agenda
February 1st 1:00 pm – 5:00 pm Presenter
1:00 – 1:15 pm      Welcome and Introductions ReNea Nelson, Division of Tourism
1:15 – 2:00 Idaho Travel Council Update
Part 1 Part 2 Part 3
John May, ITC Chair
2:00 – 2:45 ITC Guidelines, Management of Requests, Q&A  
Part 1 Part 2 Part 3 Part 4 Part 5 Part 6
ReNea Nelson
2:45 – 3:00 Break
3:00 – 3:45 How Well Do You Know Tourism Grants? ITC Grantees
3:45 – 4:15 Social Media Creation and Support Karen Ballard, Tina Caviness
4:15 – 4:45 Presenting Effectively Bobbie Patterson, Boise CVB
4:45 – 5:00 Wrap and Adjournment

February 2nd 8:00 am – 3:00 pm
7:30 – 8:00 am Continental Breakfast
8:00 – 9:00 Tourism Marketing Message
Part 1
Karen Ballard
·   Statewide Marketing Overview
Part 1 Part 2
Bill Drake, drake/cooper
9:00 – 10:00 Partnership Opportunities
Part 1 Part 2 Part 3 Part 4
·   Magazine Co-ops Josh Mercaldo, drake/cooper
Featuring new options for:
Culinary/Wine/Idaho Preferred,
Ski/Winter, Airlines, Canada
·   Snowmobile Co-Op
·   Travel Guide
·   Trip Advisor for DMO’s Josh Mercaldo, drake/cooper
     Part 1 Todd Skelton, Trip Advisor
10:00 – 10:15 Break
10:15 – 10:30 Golf Digest & Golf World
Part 1 Part 2
Noel Lucky, The Lucky Group
10:30 – 10:45 Madden Media
Part 1 Part 2
Jon Trumbull, Madden Media
10:45 – 11:15 Idaho Media Center, Update Idaho
Part 1 Part 2
Peg Owens, Tourism Development
11:15 – 11:45 FAMS – Nothing Left Undone
Part 1 Part 2 Part 3
Kellie Kluksdal, Tourism Development
Lisa Edens, Boise CVB
11:45 – 12:00 International Marketing
Part 1 Part 2
Nancy Richardson, Tourism Development
12:00 – 12:15 Break
12:15 – 1:00 Working Luncheon
·   Regal 360 Update
Part 1 Part 2 Part 3
Brandon Hull, Regal 360
·   Boise Rec Fest 2010 Review
Part 1
Brett Adler, Boise Rec Fest
1:00 – 1:30 Scenic Byways Panel
Part 1 Part 2 Part 3 Part 4
Karen Ballard, Tourism Development
Sonna Lynn Fernandez , ID Dept. Transportation
Reid Rogers, Teton Valley Chamber
1:30 – 2:15 Grantee Roundtable Discussions
2:15 – 2:30 Wrap and Adjourn ReNea Nelson
2:30 – 3:00 Tourism Grant Team and Administrator
available for questions/discussion