Best Practices
Council Choice Awards 2011
- Ad/Marketing Campaign
Boise Convention and Visitor Bureau for their BOISE IS campaign
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"This campaign, like the city of Boise, is vibrant and evokes friendliness and fun."
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- Brochure/Guide
Sandpoint Chamber of Commerce for their Sandpoint Visitor Guide
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"This guide is chock full of colorful, inviting photos, and all the information a visitor would need to have for planning a visit to the Sandpoint area.
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- Website
Idaho Ski Areas Association for their Idaho Ski Areas Associationwebsite
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The ISSA website, with the logo with the tag line Idaho Soul of Skiing, is excitingly dynamic & very social media rich."
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The ITC logo should not be altered except in accordance with the grant guidelines (see Chapter 1.2). Altering logos is not acceptable and may jeopardize a project's funding. Below are examples of incorrect logos and altered grant logos:
Websites
Favorite websites deemed Best of Best 2011 by the Idaho Travel Council:
Add the official
Visit Idaho Facebook Page http://www.facebook.com/pages/Visit-Idaho/76193902904. Click “
Add to Favorites” and it will auto populate the logo for you.
- For more about Facebook "favorites," use this link for information that explains favorites and how they work. The link has instructions on how a website administrator can add favorites to a Facebook page. Also add www.visitidaho.org as a link under the Info section/contact information.
Please confirm that you are setting up business page profiles for your social media account. Do not create a personal profile for business. Profiles are for people, Pages are for businesses. Quick 101 - http://blog.hubspot.com/Portals/249/docs/facebook_for_business_ebook_hubspot.pdf
Follow the official
Visit Idaho Twitter handle How? Click “FOLLOW ” from Twitter dashboard interface.
For technical assistance and set-up, contact
Diane Norton, (208) 334-2470.
For ideas and social media communications, contact
Tina Caviness, (208) 334-2470.
Public Relations: Pitching to the Press
The document below can help you maximize your press release efforts:
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Information on fams including:
- What is a fam and different types of fam tours?
- Is a fam right for you/your community?
- How to conduct a fam, from planning to wrap-up.
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Itineraries
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Itineraries, whether for hosted Fams and Site Visits or for unescorted visits, should be submitted through the ad approval process prior to the visit.
Here are two good examples of what should be included with a Request for Funds. Times, of course, are approximate.
Note: Make your itineraries do double duty: post them as "suggested itineraries" for first-time visitors on your website. Sample itineraries are something visitors want, and may need to find all the attractions and places that make your area special.
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RFF Submission
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Listed below are spreadsheets that reflect invoices sent in with a request for funds. It is very helpful to have a list containing the invoice number, a descriptive name, total amount, the amount of reimbursement requested, and amount used as cash match. A spreadsheet isn't required, but it makes it very clear what is being requested, and it gives staff a way to check their totals by element.
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Match in Excess of Required Amount
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The Idaho Travel Council would like to know when cash match in excess of the match obligation is provided by advertising partners.
NCITA's 2009 Final Narrative Report is a good example of how excess match can be reported.
Twin Falls Chamber's Final 2009 Narrative Report is another good representation of reporting match in excess of the required amount.
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Your great ideas, comments, and suggestions are encouraged!