Idaho Conference on Recreation and Tourism
May 8 - 10, 2012 in Coeur d'Alene
All meetings and events are at the host hotel – Coeur d’Alene Resort, Coeur d’Alene
Group Lodging rate: $109 - $169
Attire: Business Casual
Wireless Internet: Access is available at the Conference Center
Conference Registration:
Early bird through March 15: $150.00
March 16- April 15: $175.00
April 16 – May 8: $200.00
Online Registration
Agenda
Tuesday, May 8th
9:00 am - 6:00 pm CDA CONFERENCE CENTER
Idaho Travel Council Meeting, Grant Presentations, Public Welcome
Noon – 5 pm: CDA CONFERENCE CENTER
Registration Desk is open
Exhibitors set-up
5:30 – 8:00 pm: CDA CONFERENCE CENTER
Evening Reception with Exhibitors, Local Food Showcase, No host bar
8:00 pm: Explore DT Coeur d'Alene
Wednesday, May 9th
7:00 am – 10:30 am: CDA CONFERENCE CENTER
Registration Desk is open
7:30 – 8:20am CDA CONFERENCE CENTER
Minute Connections with North Idaho Tourism Summit
Breakfast Sponsored by:
8:30 am Welcome by Karen Ballard, Administrator, Idaho Division of Tourism
Lt. Governor (invited)
Jeff Sayer, Director of Idaho Department of Commerce ( invited)
Nancy Merrill, Director, Idaho Department of Parks and Recreation
8:45 – 10:15 am CDA CONFERENCE CENTER General Session
Sponsored by: Idaho Bed and Breakfast Association
“Mastering Online Reviews and Reputation Management”
Keynote: Jay Karen
Marketing is no longer just having rack cards and a pretty website. In the age of Web 2.0, marketing now includes monitoring and influencing your reputation all the various new forms of social media web sites, i.e. Trip Advisor, Yelp, Twitter, Facebook, Flickr, BedandBreakfast.com, You Tube and even Google. Learn the do’s and don’t’s, and be a confident player in the new age of marketing.
10:15 - 10:45 am Coffee break with Exhibitors Sponsored by:
11:00 am Depart for Silverwood
12:15 pm - 1:15 pm Lunch & General Session
“Mastering Online Reviews and Reputation Management” Keynote: Jay Karen
Marketing is no longer just having rack cards and a pretty website. In the age of Web 2.0, marketing now includes monitoring and influencing your reputation all the various new forms of social media web sites, i.e. Trip Advisor, Yelp, Twitter, Facebook, Flickr, BedandBreakfast.com, You Tube and even Google. Learn the do’s and don’ts, and be a confident player in the new age of marketing. Sponsored by: Idaho Bed and Breakfast Association
Lunch Sponsored by:
1:15 - 2:45 pm Idaho Lodging and Restaurant Association (ILRA) Board Meeting
1:20 - 2:00 pm General Session Keynote: John Jachim, Silverwood’s Human Resources Director
Silverwood - Northwest’s largest theme park. Seasonal employees and Customer Service
2:00 - 3:00 pm: PLAY IN SILVERWOOD PARK!
3:00 – 7:00 pm
Field Trips to regional attractions (Depart from Silverwood)
TRIP 1: Culinary Tour
TRIP 2: Farragut State Park with Peter Grubb of ROW Adventures
Join ROW Adventures on a three-hour tour to bike through the forests of Farragut State Park (once the largest Naval Training Station in the world) and then paddle on the crystal waters of Lake Pend Oreille. Our friendly guides will get you set up on a front-suspension mountain bike for a fun and easy ride combining roads and trails through pine-scented air. After about a one-hour ride, we arrive at our kayaks and trade pedals for paddles to kayak on the cool, clear water of this spectacular lake. Formed by glaciers during the last ice age, it is the fifth deepest lake in the United States. The dramatic forested mountains and narrow bays create a setting that is not unlike the fjords of Norway or glacial bays of Alaska.
Minimum group size is six.
Maximum group size is 24.
The group will be divided into two groups of 12 with 12 biking while 12 others are kayaking and then we switch activities half way through.
Price $20/person and includes guides, bikes, helmets, kayaks and all required gear.
TRIP 3: Wallace and Silver Valley
6:30 - 7:30 pm ILRA Reception, appetizers and no host bar
7:30 - 8:15 pm ILRA Award presentations, AAA Four Diamond Award
7:30 – 10:00 pm Idaho Bed & Breakfast Association Annual Meeting, Awards & Dinner ( location TBA)
7:30 - 10:00 pm Coeur d’Alene Dine around
Thursday, May 10th
7:00 am – Noon: Registration Desk is open CDA CONFERENCE CENTER
7:00– 8:00 am Breakfast CDA CONFERENCE CENTER Sponsored by:
8:10 am Ignite Tourism: Karen Ballard, Administrator, Idaho Division of Tourism
CDA CONFERENCE CENTER
8:15 - 9:30 am General Session CDA CONFERENCE CENTER
Emilyn Sheffield Sponsored by: BLM
9:30 – 10:00 am CDA CONFERENCE CENTER Coffee break with Exhibitors
Sponsored by:
10:00 - 10:45 am Breakout Sessions I (rooms listed next to each session – some repeat the tracks)
Partnerships and Friendly Rivalries
SPEAKER: Kim Birrell, Rocky Mountain International
How this four state partnership works and how it benefits our region, why working with rivals can benefit Idaho greatly, how partnering with others in your region (suppliers who are rivals) can help your local area. .
What’s in it for them. How to teach, inspire, motivate great customer service. (REPEAT TRACK)SPEAKER: Tom Chasse
What the new market of guests want from you and what you can to do to deliver (REPEAT TRACK )SPEAKER: Jay Karen
The lodging industry has done a phenomenal job taking care of the Silver Generation and the Baby Boomers – but what about Gen X & Y? There is a whole new generation of travelers out there with more choices in front of them than ever – and if you’re not in the game, they might completely bypass you. We’ll discuss everything from décor to databases and food to the “f” word.
Storytelling – How to tell your destinations story. ( REPEAT TRACK)
SPEAKER: North Idaho Tourism Summit
Recreation topic - Emilyn Sheffield (REPEAT TRACK)
11:00 - 11:45 am Breakout Sessions II
Extending Stays- - Stretching Strategies SPEAKER: Tim Brady
Did you know the overnight guest is the easiest guest to build on extending their stay? Learn how to successfully shift your average stay from 1.3 nights to 2.1 nights over the course of one year by using “stretching strategies”.
What’s in it for them. How to teach, inspire, motivate great customer service (REPEAT TRACK)
Storytelling – How to tell your destinations story. ( REPEAT TRACK)
What the new market of guests want from you and what you can to do to deliver (REPEAT TRACK)
Recreation topic (REPEAT TRACK )
12:00 - 1:30 pm CDA CONFERENCE CENTER Awards Luncheon
Idaho Travel Council Choice Awards
The Governor’s Lifetime Achievement Award ( Nomination Form )
Sponsored by:
2:00pm: Idaho Scenic Byway Meeting
2:30 pm: Idaho Lodging and Restaurant Association Golf Tournament Fund Raiser benefitting the Larry J. May Hospitality Scholarship Fund.
About the Larry J. May Hospitality Management Scholarship Fund: Created by family and friends to memorialize this long time hotel entrepreneur to provide scholarships for Idaho students pursuing a degree in a hospitality related program at their choice of an accredited public or private college or university. Hospitality related programs include (but are not limited to) hotel/lodging, culinary, restaurants, entertainment/golf club, resort, business, and the travel and tourism industries. Scholarships from the fund are awarded to a student graduating from an Idaho high school or to a student that has been employed in the hospitality industry in Idaho for a minimum of two years. Scholarships from the fund are awarded primarily on the basis of a student’s sincere desire for further education, and individual achievement as evidenced through participation in outside interests and activities, leadership roles and/or work experience. Grade point average or academic standing shall not be the primary determinant.