2012 Idaho Conference on Recreation and Tourism
Complete
Agenda
Tuesday, May 8th
Idaho Travel Council Meeting ~ and research findings from a fresh study done on Idaho Tourism Inquiry records by RUF Strategic Solutions -
Terry Berggren, Director of Destination Marketing.
Wednesday, May 9th
General Session
"Mastering Online Reviews and Reputation Management"
Keynote: Jay Karen
"Expose Yourself - Putting Personality Up Front to Increase Your Business"
Keynote: Tim Brady
Keynote: John Jachim, Silverwood’s Human Resources Director
Silverwood - Northwest’s largest theme park. Seasonal employees and how to deliver outstanding customer service.
Thursday, May 10th
General Session
"Playing to Win in a Changing America"
Keynote: Emilyn Sheffield
Breakout Sessions
"Partnerships and Friendly Rivalries "
SPEAKER: Kim Birrell, Rocky Mountain International
How this four state partnership works and how it benefits our region, why working with rivals can benefit Idaho greatly, how partnering with others in your region (suppliers who are rivals) can help your local area.
"What the new market of guests want from you and what you can to do to deliver"
SPEAKER: Jay Karen
The lodging industry has done a phenomenal job taking care of the Silver Generation and the Baby Boomers – but what about Gen X & Y? There is a whole new generation of travelers out there with more choices in front of them than ever – and if you’re not in the game, they might completely bypass you. We’ll discuss everything from décor to databases and food to the “f” word.
"Millennial Familiarization Tours: Learn from Tomorrow’s Visitors Today"
SPEAKER: Emilyn Sheffield
In the follow-up session that tiers off her keynote, Emilyn will explore ways to engage Millennials and their perspectives in planning and marketing your business and in managing public lands. She'll share wry, funny, and instructive findings from seversl recent Millennial consultants and FAM's. You'll also get tips on how to host your own Millennial FAM's.
RUF Strategic Solutions
SPEAKER: Terry Berggren, Director of Destination Marketing
Terry will present research findings from a fresh study done on Idaho Tourism Inquiry records. Learn what segments performed well for Idaho and what RUF identified as travel targets for prospective travelers.
"Extending Stays- - Stretching Strategies."
SPEAKER: Tim Brady
Did you know the overnight guest is the easiest guest to build on extending their stay? Learn how to successfully shift your average stay from 1.3 nights to 2.1 nights over the course of one year by using “stretching strategies”.