Idaho Tourism and Travel Research

Research conducted by the Division of Tourism Development or commissioned on its behalf is available. Formats are in Microsoft Excel or pdf as indicated. No single statistic can give a complete picture of Travel and Tourism in Idaho, so we suggest that you consider all of the sources of information below:

US Travel Association - The Impact of Travel on State Economies, 2009 Edition 

Longwoods International - Who is the Idaho Traveler?

Headwaters Economics - Idaho Profile

National Park Service - NPS Public Use Statistics

US Travel Association - Impact of Tourism in Idaho

---

Recently Released Reports

Idaho Lodging Data Source: Idaho Tax Commission Lodging Sales - Monthly (93-present) Lodging Sales - Fiscal years Lodging Sales - Calendar years   Idaho Tourism Employment and Wages Bill Drake's Presentation at the Aug 2011 ITC Meeting Tables from blog "Insight into Tourism Wages" Tables from blog "Hidden in Plain Sight: Tourism Employees"  Economic Impact Visitation to National Parks 2005 Idaho Visitor Profile (pdf) 2004 Economic Impact of Tourism in Idaho 2002 Economic Impact of Tourism - Lower Estimates 2002 Economic Impact of Tourism - Upper Estimates 2002 Total Spending by Travel Party and Region, Midpoint 2002 Total Spending by County, Midpoint 2002 Economic Impact by Region and Spending Category 1999-2000 Idaho Motor Vehicle Traveler Profile 1999-2000 Idaho Traveler Research Study 1997 Tourism's Impact on Idaho's Economy

Other Sources of Information GeoTourism Handbook Study by the Institute for Tourism and Recreation Research, University of Montana  Growing the Idaho Economy: Moving into the Future Study by Idaho Department of Transportation Recreation and Tourism Statistics Update/National Survey on Recreation and the Environment Recreation and Tourism Statistics Update/National Survey on Recreation and the Environment (Forest Service Research based out of U of Georgia) National Visitor Use Monitoring (Forest Service)  Estimates of visitation to each national forest and to each site type. The surveys also provide information about who these visitors are demographically, why they come to the national forests, how satisfied they are with the facilities and services provided, and how much money they spend on their visit. Special Events Idaho 2002 Winter Games Strategy Idaho Winter Games Needs Assessment 2003 Lewis and Clark Interest and Awareness Study 2003 Lewis and Clark National Survey Instrument Idaho Travel Council Marketing Plan 2011-2012 ITC Marketing Plan

Note: Taxes collected for a dedicated fund (Division of Tourism) are presented as negative numbers since the amounts are subtracted from total taxes collected by the Idaho Tax Commission.