Idaho Tourism Launches New Summer Campaign

BOISE, Idaho—May 29, 2014—The Idaho Department of Commerce Travel and Tourism
Development team has launched its 2014 summer marketing campaign, 18 Summers. The
creative message reminds families they have only 18 summers to spend with their children to
make lifelong memories before the kids move on to more adult responsibilities.

A mini docu-memory about how families make the most out of their time together will showcase
Idaho's unhurried and relaxed summer spirit and will be promoted through Facebook, Twitter,
YouTube, and Pinterest. Traditional print and online advertising will also be placed. An 18
Summers sweepstakes will run through August, with the winner receiving a Sun Valley vacation
prize package, including airfare for four. Learn more at www.18Summers.us.

“Idaho understands that some of the best family time happens during the summer,” says Diane
Norton, Tourism Manager for the Idaho Department of Commerce. “We all love summer
vacations and the memories we make are some of the fondest moments that we carry as we
grow up and start families of our own. Families need to make the most of our summers.”

There are many opportunities for family-friendly outings and activities in Idaho: bike trails,
theme and water parks, fly fishing, jet boating, rafting, water sports, horseback riding, golf,
hiking, guest ranch stays, the list goes on. Many Idaho cities and towns – McCall, Coeur
d’Alene, Lava Hot Springs, Twin Falls, Boise, Idaho Falls and many more – offer the lodging,
dining and amenity options families enjoy with easy access to memory-filled activities.

Seven Idaho families are featured in the short Idaho-made docu-memory and accompanying
outtake videos. Some of those families along with others not seen in the docu-memory will be
followed throughout the summer to visually document their trips and to gather video footage for
future promotional use.

Visual assets, including animated gifs, a sample print ad, video screen grabs, campaign marks,
social media images, and Facebook cover photos are available to the media for story illustration
purposes.

For more information on all things related to Idaho tourism or to order a 2014 Idaho Travel
Guide, visit www.visitidaho.org.

Idaho—Adventures in Living
Idaho is home to thousands of miles of biking trails, mountains to climb, lakes to fish, 18 ski
resorts and more whitewater than any other state in the lower 48. So take a break from it all and
come out to play. Idaho—adventures in living. Visit www.visitidaho.org for more information and
vacation ideas.

Contact: Laurie McConnell, Idaho Commerce – Travel and Tourism Development, 208.287.0781, laurie.mcconnell@tourism.idaho.gov

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