Idaho Conference on Recreation & Tourism, May 6-8

Idaho Conference on Recreation and Tourism Convenes May 6-8, During National Travel and Tourism Week

Idaho Travel Council will meet in conjunction with the conference  

Boise, Idaho – April 30, 2014 – The Idaho Conference on Recreation and Tourism (ICORT) will be held at the Sun Valley Resort May 6-8, during National Travel and Tourism Week.  Organizers expect 150 Idaho lodging property owners and managers, outfitters and guides, tourism industry professionals and recreation providers to attend the conference to share ideas and learn about new opportunities to market themselves.  Anyone interested in tourism or marketing is invited to attend. See the conference agenda, speakers and registration fees online. 

“This year’s program focuses on how businesses can work ‘together toward tomorrow,’ utilizing data and information from a variety of resources,” said Diane Norton, tourism manager for the Idaho Commerce – Travel and Tourism Development office. “There are new data sources and research we will share that we hope sheds new light on the Idaho visitor and potential visitor.”

Keynotes and breakout sessions focus on a wide variety of subjects, including summary results from the Idaho traveler study, Big Data and how to use it, the value of top-level customer service, measuring visitors to a community, the Yellowstone-Teton GeoTourism project, understanding the Canadian traveler and the win-win principles of Steven Covey’s seven habits.

ICORT attendees will also have the opportunity to enjoy hiking, biking and history tours and experience Sun Valley area restaurants and shopping during free time. 

Domestic and international travelers to Idaho spent nearly $4.1 billion in 2012 and generated $532.5 million to federal, state and local governments. Idaho’s lodging tax collections have continued to increase since 2010, with an 8.24 percent increase already this year over 2013. “Tourism spending helps fund jobs, education and services throughout our great state and has a beneficial impact on business owners and rural communities,” said Jeffery Sayer, director of Idaho Commerce.  “ICORT allows us to share the data we’ve collected along with tools and opportunities so businesses have additional tools plan their marketing strategies.”

The Awards Luncheon on Thursday, May 8 will feature the Governor’s Lifetime Achievement in Travel & Tourism Award and the Idaho Bed & Breakfast Association’s Inn-spirational Innkeeper Award presentations.

Find ICORT information, the conference agenda and registration information here.  For more information on National Travel and Tourism Week click here.

Prior to the opening of ICORT, the Idaho Travel Council will hold its annual spring meeting, conducting business on Tuesday, May 6, from 8:00 a.m. – 5:30 p.m. The Idaho Travel Council agenda includes comments from Idaho Commerce Director Jeffery Sayer followed by budget and grant updates and a review of the grant presentation process. Grant presentations are scheduled to begin at 9:00 a.m. As always, the public is welcome to attend. View the ITC agenda here.


Idaho—Adventures in Living
Idaho is home to thousands of miles of biking trails, mountains to climb, lakes to fish, 18 ski resorts and more whitewater than any other state in the lower 48.  So take a break from it all and come out to play. Idaho—adventures in living. Visit for more information and vacation ideas.

Contact: Laurie McConnell, Idaho Commerce – Travel & Tourism Development, 208.287.0781,

News Categories: Business, Communities, Travel