TWIN FALLS • A two-week regional effort in June to spruce up southern Idaho downtowns has concluded with 17 businesses and city sites cleaned up, painted and given a new look as part of the Southern Idaho Economic Development Organization’s “Operation Facelift – New Look. New Attitude. New Business.” The top three communities were recognized with plaques for “Most Improved Cities.” The Gold Award went to Jerome; the silver to Rupert and the bronze to Gooding. “It’s absolutely amazing to see, over the three years I have been judging the results of this program, just how contagious this ‘face-lifting’ effort has become,” wrote one of the judges, Randy Shroll of the Idaho Department of Commerce, in a statement to the Times-News. “The commitment from the people leading these efforts, the volunteers and contributions that come forward, and the results are truly beyond belief.” One project from each of the six participating southern Idaho communities was selected as “Most Improved Business” and will receive a $1,000 credit to run a television advertisement on KMVT-TV in Twin Falls. Winning projects for each city were: Jerome — LeRoy Craig Insurance; Rupert — D. Campos Market; Twin Falls — Stevens Pierce & Associates CPAs; Gooding — Ranch Bowl & Food Bar; Kimberly — City Park, and Burley — city plant displays.

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