Idaho State Police and the Idaho Division of Tourism Team Up for Tourism Week
Contact Idaho Division of Tourism: Laurie McConnell, (208) 334-2470 ext. 2144, (208) 850-2964 cell
Contact: Idaho State Police, Major Ked Wills, (208) 884-7207, firstname.lastname@example.org
BOISE, Idaho—May 4, 2012— The first full week of May is recognized as National Travel and Tourism Week, a tradition first celebrated nationwide in 1984 to champion the power of travel.
The Idaho State Police (ISP) and Idaho Department of Commerce Division of Tourism have joined forces to inform and assist travelers throughout the state during National Travel and Tourism Week, May 5-13. ISP Troopers will distribute Idaho Travel Guides and state highway maps to the traveling public, and will encourage travelers to slow down and enjoy Idaho’s scenic byways and beauty.
The two agencies also recorded an audio PSA informing travelers of this partnership and encouraging them to hit the road and explore Idaho. Listen to the PSA here.
“The Idaho State Police is happy to partner with the Idaho Division of Tourism to help create the most memorable Idaho vacation possible. ‘Safety in the journey’ always helps a new adventure become a family’s favorite experience,” reports Lt. Colonel Ralph Powell, Deputy Director ISP. “We are excited for the opportunity to help educate our motorists and tourists about Idaho’s wonderful opportunities. ISP has always believed: ‘You meet the nicest people in Idaho.’”
“This is a fun campaign and it’s a great way to let our visitors and in-state travelers know we want to help them enjoy their time in our state,” says Karen Ballard, administrator of the Idaho Department of Commerce Division of Tourism. “Tourism and safety go hand-in-hand, so the relationship with ISP is a natural fit.”
Idaho State Police – Providing public safety through law enforcement excellence.
Idaho – Adventures in Living
Idaho is home to thousands of miles of biking trails, mountains to climb, lakes to fish, 18 ski resorts and more whitewater than any other state in the lower 48. So take a break from it all and come out to play. Idaho—adventures in living. Visit www.visitidaho.org for more information and vacation ideas.